This is an amazing statistic, not sure how to validate, however, if it is 50% correct it is huge. The corporate environment, culture and leadership drive the intangibles with ethics being a big portion. "Three decades ago, according to a report published by Thomson Reuters and Interbrand, 95 percent of the average corporation’s value was composed of tangible assets. Today, 75 percent of the average corporation’s value is now intangible. Accordingly, the most valuable asset for most corporations is their good name, or their brand and reputation."
Ethics Matters
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